At this is April Mall Plaza Ambarrukmo, the design concept draws inspiration from the brand’s identity, “THIS IS APRIL,” aiming to enhance the shopping experience while staying true to the brand’s authenticity. Through a bold and fearless mood, the design combines colors and materials to create a captivating ambiance. Muted neutral tones and sleek structured materials dominate the interior, providing a balanced backdrop to showcase the vibrant product range. The ambiance creates a sense of authenticity and comfort, inviting customers to indulge in a friendly and relaxed shopping atmosphere

The materials employed include ash wood texture, textured paint, terrazzo and concrete look tiles, and stainless steel, contributing to the overall aesthetic. The color scheme of champagne beige, warm grey, desert taupe, taupe, and anthracite further enhances the design’s cohesion, creating a visually appealing space that reflects the brand’s ethos. Details such as wall treatments, flooring, and ceiling elements meticulously contribute to the overall immersive experience.

Additionally, the design concept aims to balance the various colors of the products by utilizing muted neutral tones and sleek structured materials in the interior. This approach not only creates a visually pleasing environment but also offers customers a sense of friendly and comfortable shopping. It provides an opportunity for patrons to take a quick respite from the fast-paced city life, fostering a welcoming atmosphere where they can leisurely explore and engage with the brand’s offerings.