The goal of the concession area’s interior design in Cinema XXI is to engage customers by establishing a central focal point that captures their attention. This highlighted space not only acts as an attraction but also integrates all the necessary functional elements of a cinema, such as ticketing and refreshment areas. By strategically crafting this central point, the concession area becomes a bustling hub, ensuring convenience and easy access for moviegoers.

Drawing inspiration from the realm of sound waves, the interior design of Cinema XXI’s concession area embraces the significance of sound in the movie-watching experience. The space is adorned with organic abstract lines that resemble the unique shapes formed by sound waves. The presence of circular and irregular contours, combined with repetitive patterns, infuses the environment with a visually dynamic quality. This design approach not only adds an aesthetically pleasing element but also serves as a subtle reminder of the immersive auditory aspect of cinema.

The signage within the concession area plays a crucial role in creating an informative and well-organized space. Through the use of varying sizes and strategically placed lighting, the signage serves as both a functional guide and an appealing design feature. These informative signs not only assist moviegoers in navigating the area effortlessly but also contribute to a systematic flow within the space. Moreover, the contrast created by differently sized and illuminated signage adds an element of visual interest, eliciting feelings of curiosity and excitement among customers.